Internet Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related innovations to attain the organization's marketing goals.

Internet Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, offer details to prospective consumers and to reach different geographical regions and specific niche markets.

CUSTOMER focused marketing is the key for success of any company. Focusing on customer wants and needs will assist a company to please actually to delight its consumers more effectively and efficiently. Structure close relationships and retaining existing customers is extremely crucial because getting a brand-new customer is expensive than keeping the Internet Marketing Tool existing client.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Internet Marketing Tools

Online Search Engine Marketing

Due to the fact that 85% of Internet surfers use search engines to discover brand-new websites, search Engine marketing is essential. Research study reports reveal that most of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

Email Marketing

Email marketing can be utilized to drive sales, supply consumer service and to construct close relationships with the consumers. Email marketing is an expense effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

This is called the revenue sharing company model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Because you pay just for efficiency, affiliate marketing is risk free and cost efficient advertising. Affiliate marketing makes it possible for businesses to reach niche markets in a more cost effective manner.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfying banner advertising still considers as an efficient branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites.

Promotion

Publicity is about creating awareness, constructing trust and trustworthiness. Online press release circulation plays the primary role in this.

Browse Engine marketing is essential due to the fact that 85% of Internet internet users use search engines to find new websites. E-mail marketing can be utilized to drive sales, provide customer service and to build close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.