Web Marketing

What is Internet Marketing?

Online Marketing is application of Internet and associated technologies to attain the organization's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, provide info to potential customers and to reach various geographical areas and niche markets.

CLIENT focused marketing is the key for success of any company. Focusing on customer wants and needs will assist a service to satisfy really to thrill its customers more effectively and effectively. Because obtaining a brand-new consumer is costly than keeping the existing client, Building close relationships and maintaining existing customers is very essential.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.

Internet Marketing Tools

Search Engine Marketing

Search Engine marketing is necessary because 85% of Internet surfers utilize online search engine to find brand-new websites. Research reports reveal that the majority of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

Email Marketing

E-mail marketing can be used to drive sales, provide customer service and to develop close relationships with the clients. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and cost reliable advertising due to the fact that you pay just for performance.

Banner Advertising

When its introduce for the very first time in 1994, banner advertising was really much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfactory banner advertising still thinks about as an efficient branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be utilized to spread the word about your company among the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is among the very first examples of Viral Marketing.

Publicity

Publicity is about developing awareness, building trust and reliability. Online news release distribution plays the main role in this.

Browse Engine marketing is crucial because 85% of Internet surfers utilize search engines to discover new websites. Email marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be quickly measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about new websites.